You Know TPM, But What is ODT (Oreo Design Theory)?

Product managers navigate a complex world of frameworks and methodologies, each offering a unique lens to approach product development and management. While the Toyota Production System (TPS), often shortened to TPM (Total Productive Maintenance), reigns supreme in manufacturing circles, product managers might raise an eyebrow at the mention of the ODT (Oreo Design Theory) often referred to as Oreology. I Read more…

Navigating B2B App Success in Emerging Markets: A Product Manager’s Journey

Venturing into the dynamic sphere of B2B applications in emerging markets, I’ve navigated a journey enriched with both hurdles and triumphs over 14 remarkable years. My path has meandered through the realms of telecom, cPaaS, VoIP, and notably, the evolving landscapes of martech and ESGRC platforms. These experiences have afforded me a front-row seat to the transformative shifts in the Read more…

Five Benefits of Agile Methodologies for Product Management

This entry is part 4 of 4 in the series Agile

Agile methodologies have revolutionized the way product managers approach product development. Agile methodologies are iterative and flexible, allowing product managers to respond quickly to changes in the market and customer needs. In this blog post, we will explore some key benefits of agile methodologies for product management. 1: Faster Time-to-Market One of the most significant benefits of agile methodologies is Read more…

Taming the Backlog: Effective Product Backlog Management Strategies

In the fast-paced realm of product management, the backlog stands as a dynamic repository of ideas, features, and enhancements. Yet, taming this ever-growing beast is a challenge every Product Manager faces. Drawing from my 13+ years of experience in the field, I’ll unravel strategies to navigate the complexities of product backlog management, ensuring a streamlined and efficient development process. Understanding Read more…

Unravelling Cred: A Product Teardown Analysis

This entry is part 3 of 3 in the series Case Study

Discover the transformative world of CRED, where credit card management becomes a rewarding journey. Dive into the comprehensive analysis, uncovering CRED’s vision, features, and unique offerings. Learn about its innovative revenue streams, user data insights, and the industry landscape it thrives in. Explore expert recommendations to optimize your CRED experience, from refining user engagement to enhancing the rewards program. Join me on this engaging exploration of financial responsibility and exclusive benefits with CRED.

Humanizing Data: Leveraging AI for Meaningful Insights in Product Management

This article delves into the role of AI in data interpretation and decision making in product management. Learn from the approach of tech giants like Apple and real-world case studies of B2B SaaS platforms that prioritize the user experience over the complexity of AI. Understand the importance of humanizing data and putting the spotlight on the user for a product’s success.

Tech-tonic Shift: Microsoft’s AI Powerplay Disrupting Google and Apple’s Dominance

In the ever-evolving world of technology, Microsoft has recently taken a giant leap forward by releasing AI-based updates across its core products. It all started with the release of ChatGPT to the general public unleashing the power of Generative AI, and there was no looking back. This strategic move has positioned Microsoft as a dominant force, leaving industry giants like Read more…

The Evolution of Agile Product Development with Next Generation Technologies

This entry is part 3 of 4 in the series Agile

Agile product development has come a long way since the Agile Manifesto was first introduced in 2001. With the rapid pace of technological advancements in recent years, the world of product development has been transformed. From cloud computing to machine learning and everything in between, the next generation of technologies has revolutionized how we build products. So, what are some Read more…

The Rise of ChatGPT: A New Era for SEO and Digital Marketing?

Search engine optimization (SEO) and digital marketing have been around for decades, but the rise of artificial intelligence (AI) and language models like ChatGPT, is set to transform these fields in ways we never imagined. As AI-Language models become more sophisticated and capable of understanding human language, they could become the new front for SEO and digital marketing.

Driving Growth with Empathy-Driven UX: Elevating Conversion Rates in a MarTech B2B SaaS Platform

This entry is part 1 of 3 in the series Case Study

As a Product Manager, collaboration is at the heart of creating exceptional user experiences (UX). By working closely with UI/UX teams and utilizing specific tools, we were able to unlock the true potential of our platform and drive better conversion rates for our customers. In this case study, I will share my experience collaborating with UI/UX and other cross-functional teams with an Empathy-Driven UX approach, resulting in significant customer conversion rate improvements.

Mantra for Startups in The Modern World of Business

The quote “every new beginning comes from some other beginning’s end” is certainly relevant in everyone’s life, but it holds immense specificity when it comes to products and startups. If I go on stating examples like AirBnB, WhatsApp, YouTube, Instagram, etc., I will need more ink. The quote is a reminder that innovation and progress are cyclical processes. Entrepreneurs must be willing to let go of the past and embrace new ideas and opportunities to move forward. By doing so, they can build on the work of those who came before them and create a better future for themselves, their customers, and the world.

Storytelling: A Powerful Tool for Product Management

As a product manager, it’s essential to communicate effectively with stakeholders, team members, and customers. While data and numbers are crucial, storytelling can be a powerful tool in conveying the value of a product and its features. In this article, we’ll explore the importance of storytelling in product management and how it can help you succeed. 1. Connect with Customers Read more…