Case Study

Driving Growth with Empathy-Driven UX: Elevating Conversion Rates in a MarTech B2B SaaS Platform

This entry is part 1 of 3 in the series Case Study

As a Product Manager, collaboration is at the heart of creating exceptional user experiences (UX). By working closely with UI/UX teams and utilizing specific tools, we were able to unlock the true potential of our platform and drive better conversion rates for our customers. In this case study, I will share my experience collaborating with UI/UX and other cross-functional teams with an Empathy-Driven UX approach, resulting in significant customer conversion rate improvements.

By Abhinav Goel, ago

Unravelling Cred: A Product Teardown Analysis

This entry is part 3 of 3 in the series Case Study

Discover the transformative world of CRED, where credit card management becomes a rewarding journey. Dive into the comprehensive analysis, uncovering CRED’s vision, features, and unique offerings. Learn about its innovative revenue streams, user data insights, and the industry landscape it thrives in. Explore expert recommendations to optimize your CRED experience, from refining user engagement to enhancing the rewards program. Join me on this engaging exploration of financial responsibility and exclusive benefits with CRED.

By Abhinav Goel, ago