Navigating Complexity: Digital Transformation of Lending for Major Bank

This entry is part 7 of 11 in the series Case Study

Joining a commercial lending transformation initiative at the world’s largest bank in terms of commercial assets was an exercise in managing complexity on a massive scale. The bank had a clear strategic objective: modernize its extensive lending operations to improve efficiency, enhance customer experience, and strengthen risk management. They had Read more

Unravelling Cred: A Product Teardown Analysis

This entry is part 3 of 11 in the series Case Study

Discover the transformative world of CRED, where credit card management becomes a rewarding journey. Dive into the comprehensive analysis, uncovering CRED’s vision, features, and unique offerings. Learn about its innovative revenue streams, user data insights, and the industry landscape it thrives in. Explore expert recommendations to optimize your CRED experience, from refining user engagement to enhancing the rewards program. Join me on this engaging exploration of financial responsibility and exclusive benefits with CRED.

From Raw Data to Retail Strategy: Building a Powerful eCommerce Analytics Dashboard

This entry is part 11 of 11 in the series Case Study

In today’s competitive eCommerce landscape, data is often touted as the new oil. But raw data, like crude oil, isn’t very useful until it’s refined. I encountered this firsthand working with a major UK eCommerce platform operating across multiple online channels. They were sitting on a mountain of valuable transactional Read more

Humanizing Data: Leveraging AI for Meaningful Insights in Product Management

This article delves into the role of AI in data interpretation and decision making in product management. Learn from the approach of tech giants like Apple and real-world case studies of B2B SaaS platforms that prioritize the user experience over the complexity of AI. Understand the importance of humanizing data and putting the spotlight on the user for a product’s success.

The Evolution of Agile Product Development with Next Generation Technologies

This entry is part 3 of 4 in the series Agile

Agile product development has come a long way since the Agile Manifesto was first introduced in 2001. With the rapid pace of technological advancements in recent years, the world of product development has been transformed. From cloud computing to machine learning and everything in between, the next generation of technologies Read more

The Rise of ChatGPT: A New Era for SEO and Digital Marketing?

Search engine optimization (SEO) and digital marketing have been around for decades, but the rise of artificial intelligence (AI) and language models like ChatGPT, is set to transform these fields in ways we never imagined. As AI-Language models become more sophisticated and capable of understanding human language, they could become the new front for SEO and digital marketing.

Driving Growth with Empathy-Driven UX: Elevating Conversion Rates in a MarTech B2B SaaS Platform

This entry is part 1 of 11 in the series Case Study

As a Product Manager, collaboration is at the heart of creating exceptional user experiences (UX). By working closely with UI/UX teams and utilizing specific tools, we were able to unlock the true potential of our platform and drive better conversion rates for our customers. In this case study, I will share my experience collaborating with UI/UX and other cross-functional teams with an Empathy-Driven UX approach, resulting in significant customer conversion rate improvements.

Mantra for Startups in The Modern World of Business

The quote “every new beginning comes from some other beginning’s end” is certainly relevant in everyone’s life, but it holds immense specificity when it comes to products and startups. If I go on stating examples like AirBnB, WhatsApp, YouTube, Instagram, etc., I will need more ink. The quote is a reminder that innovation and progress are cyclical processes. Entrepreneurs must be willing to let go of the past and embrace new ideas and opportunities to move forward. By doing so, they can build on the work of those who came before them and create a better future for themselves, their customers, and the world.