Connecting Faster: Optimizing B2B Lead Conversion with an Intelligent Callback Widget

This entry is part 10 of 11 in the series Case Study

In the world of B2B sales, especially for businesses relying heavily on inbound marketing, speed is everything. When a potential customer visits your website and expresses interest – perhaps by filling out a “request a callback” form – the clock starts ticking. Wait too long, and that warm lead quickly Read more

Integrating for Insight: Architecting a Unified ESGRC Platform from Complex GRC Suites

This entry is part 8 of 11 in the series Case Study

The business world is increasingly focused on Environmental, Social, and Governance (ESG) factors. For companies in high-scrutiny sectors like banking and energy, managing ESG risks, meeting complex reporting requirements (like SASB, TCFD, GRI), and ensuring overall Governance, Risk, and Compliance (GRC) is no longer optional – it’s critical. However, these Read more

Navigating B2B App Success in Emerging Markets: A Product Manager’s Journey

This entry is part 9 of 11 in the series Case Study

Venturing into the dynamic sphere of B2B applications in emerging markets, I’ve navigated a journey enriched with both hurdles and triumphs over 14 remarkable years. My path has meandered through the realms of telecom, cPaaS, VoIP, and notably, the evolving landscapes of martech and ESGRC platforms. These experiences have afforded Read more

Unravelling Cred: A Product Teardown Analysis

This entry is part 3 of 11 in the series Case Study

Discover the transformative world of CRED, where credit card management becomes a rewarding journey. Dive into the comprehensive analysis, uncovering CRED’s vision, features, and unique offerings. Learn about its innovative revenue streams, user data insights, and the industry landscape it thrives in. Explore expert recommendations to optimize your CRED experience, from refining user engagement to enhancing the rewards program. Join me on this engaging exploration of financial responsibility and exclusive benefits with CRED.

From Raw Data to Retail Strategy: Building a Powerful eCommerce Analytics Dashboard

This entry is part 11 of 11 in the series Case Study

In today’s competitive eCommerce landscape, data is often touted as the new oil. But raw data, like crude oil, isn’t very useful until it’s refined. I encountered this firsthand working with a major UK eCommerce platform operating across multiple online channels. They were sitting on a mountain of valuable transactional Read more

Humanizing Data: Leveraging AI for Meaningful Insights in Product Management

This article delves into the role of AI in data interpretation and decision making in product management. Learn from the approach of tech giants like Apple and real-world case studies of B2B SaaS platforms that prioritize the user experience over the complexity of AI. Understand the importance of humanizing data and putting the spotlight on the user for a product’s success.

The Rise of ChatGPT: A New Era for SEO and Digital Marketing?

Search engine optimization (SEO) and digital marketing have been around for decades, but the rise of artificial intelligence (AI) and language models like ChatGPT, is set to transform these fields in ways we never imagined. As AI-Language models become more sophisticated and capable of understanding human language, they could become the new front for SEO and digital marketing.

Mantra for Startups in The Modern World of Business

The quote “every new beginning comes from some other beginning’s end” is certainly relevant in everyone’s life, but it holds immense specificity when it comes to products and startups. If I go on stating examples like AirBnB, WhatsApp, YouTube, Instagram, etc., I will need more ink. The quote is a reminder that innovation and progress are cyclical processes. Entrepreneurs must be willing to let go of the past and embrace new ideas and opportunities to move forward. By doing so, they can build on the work of those who came before them and create a better future for themselves, their customers, and the world.