Case Study

Driving Growth with Empathy-Driven UX: Elevating Conversion Rates in a MarTech B2B SaaS Platform

This entry is part 1 of 11 in the series Case Study

As a Product Manager, collaboration is at the heart of creating exceptional user experiences (UX). By working closely with UI/UX teams and utilizing specific tools, we were able to unlock the true potential of our platform and drive better conversion rates for our customers. In this case study, I will share my experience collaborating with UI/UX and other cross-functional teams with an Empathy-Driven UX approach, resulting in significant customer conversion rate improvements.

By Abhinav Goel, ago

Unravelling Cred: A Product Teardown Analysis

This entry is part 3 of 11 in the series Case Study

Discover the transformative world of CRED, where credit card management becomes a rewarding journey. Dive into the comprehensive analysis, uncovering CRED’s vision, features, and unique offerings. Learn about its innovative revenue streams, user data insights, and the industry landscape it thrives in. Explore expert recommendations to optimize your CRED experience, from refining user engagement to enhancing the rewards program. Join me on this engaging exploration of financial responsibility and exclusive benefits with CRED.

By Abhinav Goel, ago

Streamlining Handoffs: Building a Seamless Jira Workflow Across Four Disparate Teams

This entry is part 4 of 11 in the series Case Study

In almost any complex project, especially in software development or product implementation, work rarely stays within one team. It flows – from requirements to development, to testing, to deployment, often involving specialists along the way. These handoffs between teams are critical friction points. Get them wrong, and you introduce delays, Read more…

By Abhinav Goel, ago

Slashing Implementation Timelines: A Process Optimization Initiative for a Travel Insurance Provider

This entry is part 5 of 11 in the series Case Study

Delivering complex solutions for large enterprise clients, especially in regulated industries like travel insurance, demands efficiency and precision. Long implementation timelines can frustrate partners, delay revenue, and strain internal resources. I encountered this situation while working with a major North American travel insurance provider that served large global travel brands. Read more…

By Abhinav Goel, ago

Navigating Complexity: Digital Transformation of Lending for Major Bank

This entry is part 7 of 11 in the series Case Study

Joining a commercial lending transformation initiative at the world’s largest bank in terms of commercial assets was an exercise in managing complexity on a massive scale. The bank had a clear strategic objective: modernize its extensive lending operations to improve efficiency, enhance customer experience, and strengthen risk management. They had Read more…

By Abhinav Goel, ago

Integrating for Insight: Architecting a Unified ESGRC Platform from Complex GRC Suites

This entry is part 8 of 11 in the series Case Study

The business world is increasingly focused on Environmental, Social, and Governance (ESG) factors. For companies in high-scrutiny sectors like banking and energy, managing ESG risks, meeting complex reporting requirements (like SASB, TCFD, GRI), and ensuring overall Governance, Risk, and Compliance (GRC) is no longer optional – it’s critical. However, these Read more…

By Abhinav Goel, ago

Navigating B2B App Success in Emerging Markets: A Product Manager’s Journey

This entry is part 9 of 11 in the series Case Study

Venturing into the dynamic sphere of B2B applications in emerging markets, I’ve navigated a journey enriched with both hurdles and triumphs over 14 remarkable years. My path has meandered through the realms of telecom, cPaaS, VoIP, and notably, the evolving landscapes of martech and ESGRC platforms. These experiences have afforded Read more…

By Abhinav Goel, ago

Connecting Faster: Optimizing B2B Lead Conversion with an Intelligent Callback Widget

This entry is part 10 of 11 in the series Case Study

In the world of B2B sales, especially for businesses relying heavily on inbound marketing, speed is everything. When a potential customer visits your website and expresses interest – perhaps by filling out a “request a callback” form – the clock starts ticking. Wait too long, and that warm lead quickly Read more…

By Abhinav Goel, ago

From Raw Data to Retail Strategy: Building a Powerful eCommerce Analytics Dashboard

This entry is part 11 of 11 in the series Case Study

In today’s competitive eCommerce landscape, data is often touted as the new oil. But raw data, like crude oil, isn’t very useful until it’s refined. I encountered this firsthand working with a major UK eCommerce platform operating across multiple online channels. They were sitting on a mountain of valuable transactional Read more…

By Abhinav Goel, ago