From Raw Data to Retail Strategy: Building a Powerful eCommerce Analytics Dashboard

This entry is part 11 of 11 in the series Case Study

In today’s competitive eCommerce landscape, data is often touted as the new oil. But raw data, like crude oil, isn’t very useful until it’s refined. I encountered this firsthand working with a major UK eCommerce platform operating across multiple online channels. They were sitting on a mountain of valuable transactional Read more…