Connecting Faster: Optimizing B2B Lead Conversion with an Intelligent Callback Widget

This entry is part 10 of 11 in the series Case Study

In the world of B2B sales, especially for businesses relying heavily on inbound marketing, speed is everything. When a potential customer visits your website and expresses interest – perhaps by filling out a “request a callback” form – the clock starts ticking. Wait too long, and that warm lead quickly Read more…