Streamlining Handoffs: Building a Seamless Jira Workflow Across Four Disparate Teams

This entry is part 4 of 11 in the series Case Study

In almost any complex project, especially in software development or product implementation, work rarely stays within one team. It flows – from requirements to development, to testing, to deployment, often involving specialists along the way. These handoffs between teams are critical friction points. Get them wrong, and you introduce delays, Read more…

Five Benefits of Agile Methodologies for Product Management

This entry is part 4 of 4 in the series Agile

Agile methodologies have revolutionized the way product managers approach product development. Agile methodologies are iterative and flexible, allowing product managers to respond quickly to changes in the market and customer needs. In this blog post, we will explore some key benefits of agile methodologies for product management. 1: Faster Time-to-Market Read more…

Driving Growth with Empathy-Driven UX: Elevating Conversion Rates in a MarTech B2B SaaS Platform

This entry is part 1 of 11 in the series Case Study

As a Product Manager, collaboration is at the heart of creating exceptional user experiences (UX). By working closely with UI/UX teams and utilizing specific tools, we were able to unlock the true potential of our platform and drive better conversion rates for our customers. In this case study, I will share my experience collaborating with UI/UX and other cross-functional teams with an Empathy-Driven UX approach, resulting in significant customer conversion rate improvements.