In the world of B2B sales, especially for businesses relying heavily on inbound marketing, speed is everything. When a potential customer visits your website and expresses interest – perhaps by filling out a “request a callback” form – the clock starts ticking. Wait too long, and that warm lead quickly Read more…
The business world is increasingly focused on Environmental, Social, and Governance (ESG) factors. For companies in high-scrutiny sectors like banking and energy, managing ESG risks, meeting complex reporting requirements (like SASB, TCFD, GRI), and ensuring overall Governance, Risk, and Compliance (GRC) is no longer optional – it’s critical. However, these Read more…
Venturing into the dynamic sphere of B2B applications in emerging markets, I’ve navigated a journey enriched with both hurdles and triumphs over 14 remarkable years. My path has meandered through the realms of telecom, cPaaS, VoIP, and notably, the evolving landscapes of martech and ESGRC platforms. These experiences have afforded Read more…